The alternative, of course, is use to raster graphics software, such as Adobe Photoshop. A vector graphic is made up of mathematically precise points, which ensures visual consistency across multiple sizes. Standard practice when designing a logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. Uses Raster ImagesĪn example of how raster graphics can limit reproduction. Being aware as a designer of the latest crazes is important, mainly so that you can avoid them at all costs. Logo Online Pros has a great section on its website in which it updates current logo design trends every year. As a logo designer, your job is to create a unique identity for your client, so completely ignoring logo design trends is best. The biggest cliche in logo design is the dreaded “corporate swoosh,” which is the ultimate way to play it safe. A well-designed logo should be timeless, and this can be achieved by ignoring the latest design tricks and gimmicks. Trends (whether swooshes, glows or bevels) come and go and ultimately turn into cliches.
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